Sunday, 19 October 2014
OK, so let's think about this a little
There is definitely something old world romantic (or crazy) about visiting (and skiing a significant distance) in 10 European countries in the space of 10 weeks. I have done the Gatineau Loppet (52km) a couple of times, a good part of the Lake Louise to Banff Loppet (around 70km), and the Vasaloppet (90km), so I know what I am letting myself in for. In reality, that is the easy part. Well, easy in the sense that all you have to do is sign up, turn up, strap your skis on and follow the tracks for 50km or so. The hard part is the marketing piece. As a "nobody" in a sea of technical cross country ski gear, there is no marketing value to a logo on my outfit or skis, and this is certainly not going to be the next Terry Fox run. There must be something else...but what?
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