Advertising campaign examples

There does seem to be a dearth of campaign examples that are not ski equipment or clothing related.  Here are a few of note I have found so far.  The first, a magazine ad (for Oral-B) featuring the Swedish Olympic medalist Charlotte Kalla, and the second a TV ad (for Kashi breakfast cereal) featuring US Olympian Kikkan Randall.  One is from a country where cross-country skiing rules, the other from a country where marketing rules.  Both are in firmly in the "healthy lifestyle" category.  The sport's higher profile in Sweden does allow for broader product associations, further illustrated by the additional examples featuring Kalla for VW and Randall for Alaska Salmon.
Kashi Go Lean Crunch TV ad featuring Kikkan Randall