Marketing and marketability

Is there something marketable in my personal story?  Not on the face of it, such a common story.  Maybe that's the point, it is an everyman type of story.  Perhaps it is how the story is told that makes it special.  After all, isn't that what marketing is?  Good, or successful, marketing involves telling (and presenting) your story better than the competition.  Perhaps Fischer, Salomon, Swix, et al could use a (well told) story of a regular recreational skier completing the 10 Loppet challenge using their equipment.  Is this a good juxtaposition against elite athlete sponsorship, or not aspirational enough?  Certainly "authentic", isn't that what marketers are striving for these days?  There must be a "branded content" or "content marketing" angle here.  In the meantime, I would be happy to sell you some space on my shirt...at the right price of course.