I have an idea...

I have an idea.  Let me share it with you.
I would like to participate in (and finish) 10 European Loppets (ski marathons) in 2014.  That is, one per week, over a 10 week period,  between January 11 and March 21.  Each Loppet is between 42 and 90 km in length and each is in a different European country.  I am sure this has been done before, but I would like to approach the task a little differently.
Well, when I say a little differently, I mean a lot differently.
As a marketer/advertising man by "trade", I believe (or suffer from the delusion) that there is a way to effectively combine this personal feat and some creative marketing concepts.  That is partly because I have some time on my hands right now, and partly because I think there is an opportunity to turn a wonderful experience into something more.  Exactly how this will happen, I'm not sure as yet.  However, I will record my progress in this blog.