The bottom line is this: if you need to flesh out the execution - go for coffee. If you need a creative spark, go for beer - all in moderation of course. There is science behind this...
(see more detail in this article - http://tnw.co/YUF7cP ). Per my earlier post, sustained thinking and creative thinking are not mutually exclusive. Although, must confess that I am still on the beer side of the Eureka moment right now.
Exploring, defining (and creating!) the connections between cross-country skiing and marketing.
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