Nissan continues to see value in Champions League Sponsorship

Nissan and Champions League sponsorship - via The Drum

Canada’s amateur sport organisations step up their marketing game

Some good Canadian reference points here. For my money, the ghost bikes don’t quite engage like the more personal alpine skiing stories.

Globe and Mail Article: Canada’s amateur sport organizations step up their marketing game

Online assets key to new sponsorship deal for UK premiership rugby.

J. Gallagher (Insurance Broker) is the new sponsor for UK premiership rugby.

Sports leagues and teams chase online ad budgets - via Digiday

Pyeongchang Olympics statistics

A couple of the notable statistics mentioned:
German brewery Krombacher shipped 3500 liters of non-alcoholic beer to athletes village. The German athletes recovery drink!
The secret to Norway’s success - “No jerks” policy and... snow.
Klaebo of Norway - 3 Gold medals.
More at the link below:

Summary of Olympics via BBC Sport

Cross Country events medals table

Comcast Jessie Diggins ad...

Very nicely done. A first for US cross-country (Olympic gold) - also well played by Comcast and ad agency (72andSunny). Let’s not forget Kikkan Randall the other half of the relay team. A rare moment.

Comcast Jessie Diggins ad - via Adweek

A small selection of cross-country Olympic highlights

Winter Olympics final medal standings

A few more sponsorship examples

Comparing the relatively discreet new NBA shirt sponsorship with some well established examples.

A new cross-sport marketing model?

How about cross country skiing and hockey (...OK maybe not hockey) or skating/running/cycling?

The Open and Manchester City partnership - via The Drum

Harvey unable to push hockey off the front page...

...and not even a photo.  This is arguably the top event (think 100 meters in the olympics) of the world championships.  Poor marketing, perceived level of interest in this story - or both?

Impressive performance, Alex Harvey 50km world champion...

... and an Englishman in a photo for 4th ?!

Age and/or incompetence...

...perhaps both catching up with me.  That aside, a beautiful day in Gatineau Park for the Loppet.

A new dynamic for some athlete/sponsor relationships in the US

The current political climate is presenting new challenges for big name (brand) athletes and their sponsor relationships.  "Neutrality not an option...?"

Digiday article here:
The new athlete/sponsor brand dynamic

Gatineau Loppet 2017

Are you ready...

2017 Vasaloppet sells out in 4 minutes!

The enduring popularity of the Vasaloppet demonstrated once again.
Vasaloppet article FIS-SKI

Moonlight ski in Haliburton

A unique experience at Moosewoods.  A clear cold night with the full moon casting shadows across the trail.

Chelsea FC get me a sponsor campaign

It helps to be a globally recognized brand, although the principles of this approach apply whether you are big or small.  Take note sports marketers!
Chelsea FC Get me a Sponsor video

B2B vs B2C company sponsorship

B2B companies can make sponsorship worthwhile by ensuring alignment with business goals and taking a creative, partnership based approach.
A few examples quoted in this article.
Article from B2B Marketing

Increasing contribution of live sport to TV advertising revenue

Now contributing 37% of ad revenue for the US market as TV viewing habits continue to shift.  This is reflected in escalating cost of TV rights for hockey in Canada, football in the UK, cross country skiing in Norway (perhaps?!).

Advertising Age Article