Now contributing 37% of ad revenue for the US market as TV viewing habits continue to shift. This is reflected in escalating cost of TV rights for hockey in Canada, football in the UK, cross country skiing in Norway (perhaps?!).
Exploring, defining (and creating!) the connections between cross-country skiing and marketing.
Friday, 11 September 2015
Increasing contribution of live sport to TV advertising revenue
Now contributing 37% of ad revenue for the US market as TV viewing habits continue to shift. This is reflected in escalating cost of TV rights for hockey in Canada, football in the UK, cross country skiing in Norway (perhaps?!).
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