LoppetAdMan

Exploring, defining (and creating!) the connections between cross-country skiing and marketing.

Monday, 13 February 2017

A new dynamic for some athlete/sponsor relationships in the US

The current political climate is presenting new challenges for big name (brand) athletes and their sponsor relationships.  "Neutrality not an option...?"

Digiday article here:
The new athlete/sponsor brand dynamic
Posted by LoppetAdMan at Monday, February 13, 2017
Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest

No comments:

Post a Comment

Newer Post Older Post Home
Subscribe to: Post Comments (Atom)

Useful Links

  • Cross Country Canada
  • SkiTrax
  • Faster Skier
  • International Ski Federation (FIS)
  • Worldloppet site
  • Haliburton Highlands Nordic
  • Hardwood Ski & Bike

About Me

My photo
LoppetAdMan
Canada
View my complete profile

Blog Archive

  • ►  2019 (3)
    • ►  July (1)
    • ►  March (2)
  • ►  2018 (11)
    • ►  December (1)
    • ►  June (1)
    • ►  May (2)
    • ►  April (1)
    • ►  February (6)
  • ▼  2017 (6)
    • ►  March (3)
    • ▼  February (3)
      • Age and/or incompetence...
      • A new dynamic for some athlete/sponsor relationshi...
      • Gatineau Loppet 2017
  • ►  2016 (2)
    • ►  May (1)
    • ►  January (1)
  • ►  2015 (17)
    • ►  November (2)
    • ►  September (1)
    • ►  August (1)
    • ►  June (2)
    • ►  April (1)
    • ►  March (3)
    • ►  February (4)
    • ►  January (3)
  • ►  2014 (34)
    • ►  December (1)
    • ►  November (20)
    • ►  October (13)
Juhani Eistrat. Simple theme. Powered by Blogger.