Exploring, defining (and creating!) the connections between cross-country skiing and marketing.
Tuesday, 28 February 2017
Age and/or incompetence...
...perhaps both catching up with me. That aside, a beautiful day in Gatineau Park for the Loppet.
Monday, 13 February 2017
A new dynamic for some athlete/sponsor relationships in the US
The current political climate is presenting new challenges for big name (brand) athletes and their sponsor relationships. "Neutrality not an option...?"
Digiday article here:
The new athlete/sponsor brand dynamic
Digiday article here:
The new athlete/sponsor brand dynamic
Thursday, 2 February 2017
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