A new cross-sport marketing model?

How about cross country skiing and hockey (...OK maybe not hockey) or skating/running/cycling?

The Open and Manchester City partnership - via The Drum

Harvey unable to push hockey off the front page...

...and not even a photo.  This is arguably the top event (think 100 meters in the olympics) of the world championships.  Poor marketing, perceived level of interest in this story - or both?

Impressive performance, Alex Harvey 50km world champion...

... and an Englishman in a photo for 4th ?!

Age and/or incompetence...

...perhaps both catching up with me.  That aside, a beautiful day in Gatineau Park for the Loppet.

A new dynamic for some athlete/sponsor relationships in the US

The current political climate is presenting new challenges for big name (brand) athletes and their sponsor relationships.  "Neutrality not an option...?"

Digiday article here:
The new athlete/sponsor brand dynamic

Gatineau Loppet 2017

Are you ready...