Exploring, defining (and creating!) the connections between cross-country skiing and marketing.
Monday, 5 January 2015
Charlotte Kalla is Sweden's sports personality of the year...
...beating out 5 time winner Zlatan Ibrahimovic (who else?). A series of outstanding performances in an Olympic year secured the votes needed to win the award. The enduring (growing?) popularity of the Winter Olympics is a definite factor in this. Story here: Kalla award
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