Thursday, 13 November 2014

Evaluating this "content marketing" experiment

This blog is really a "content marketing" experiment.  In quotation marks because I would deem that to be marketing jargon.  Also something that is very much in vogue right now.  Not that I am marketing any specific product, more referencing products that I use, like or may like.  To date, that has included roller skis, GPS watches, cars and a cross country skiing app.  I will get to other gear in future posts.  In any event, it is still useful to evaluate this exercise against the framework below.  How am I doing?

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