This blog is really a "content marketing" experiment. In quotation marks because I would deem that to be marketing jargon. Also something that is very much in vogue right now. Not that I am marketing any specific product, more referencing products that I use, like or may like. To date, that has included roller skis, GPS watches, cars and a cross country skiing app. I will get to other gear in future posts. In any event, it is still useful to evaluate this exercise against the framework below. How am I doing?
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