Nissan and Champions League sponsorship - via The Drum
Exploring, defining (and creating!) the connections between cross-country skiing and marketing.
Thursday, 31 May 2018
Monday, 21 May 2018
Canada’s amateur sport organisations step up their marketing game
Some good Canadian reference points here. For my money, the ghost bikes don’t quite engage like the more personal alpine skiing stories.
Globe and Mail Article: Canada’s amateur sport organizations step up their marketing game
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