Monday, 30 November 2015

Chelsea FC get me a sponsor campaign


It helps to be a globally recognized brand, although the principles of this approach apply whether you are big or small.  Take note sports marketers!
Chelsea FC Get me a Sponsor video

B2B vs B2C company sponsorship

B2B companies can make sponsorship worthwhile by ensuring alignment with business goals and taking a creative, partnership based approach.
A few examples quoted in this article.
Article from B2B Marketing